84% of global data and analytics decision makers acknowledge that they need to improve their complete view of the customer across channels. Social media is a rich source of insights and contributes to a broader customer picture.
It's time for companies to realize the next stage in social intelligence maturity: merging all types of social data with other data streams and incorporating them into business intelligence models to build more complete customer profiles. In this webinar recording, guest speaker Jessica Liu, Senior Analyst at Forrester Research, will answer the following key questions:
- Why is social intelligence important?
- What are the different types of social data?
- How can companies maximize social intelligence across the enterprise?
Lou Jordano, CMO, will also discuss Crimson Hexagon's approach to delivering consumer insights by analyzing large scale conversations.