Crimson Hexagon

[Brand Comparison]
Wells Fargo & Bank of America

Using social media data to compare consumer sentiment toward two goliaths of the financial services industry

Two giants in the consumer banking and financial services industry, Wells Fargo and Bank of America, are in tight competition. They’re both among the world’s largest banks, but which one do consumers like more? Comparing your own brand to a main competitor offers valuable insights to see what you’re doing right for your consumers, but more importantly, where you can improve.

In this brand comparison guide, we analyzed millions of consumer conversations to provide key insights about where these banks win and where they need to improve:
  • Which bank is discussed more online and which bank is discussed more positively
  • The top complaints associated with each bank
  • Key audiences for each brand
  • Each audience’s interests
Download our guide to discover consumer opinions about two of the most dominant banks in the United States to see which one wins out over the other.

Download the Report

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