Insights For Global Brand Marketing Strategy
Social media analytics companies can help brands plan future marketing strategies.
So, how do you know if you've got a great strategy? We took a look at a recent Nespresso campaign, answering how brands like Nespresso can build from their current work to craft global strategies for effectively-scaled marketing.
We focused on:
- How to mine consumer habits and interests for unique brand opportunities and messaging tactics
- Tracking various campaign efforts to learn what worked and resonated
- Measuring and categorizing different types of consumer engagement
- Quantifying intent to purchase
- Identifying key areas of success and new markets for future engagement
"Audience Affinities give a unique picture of Nespresso’s customers and their interests in comparison to competitor Keurig."