Organic Food

Unbranded Conversation to Inform Brand Strategy

We used social data to generate business intelligence for the conversation around organic food over a two year period. In this case study, we uncover:

  • Main topics on social media regarding organic food
  • Key trends and consumer behavior relating to organic food
  • Profile of consumers and their interests

The study shows how buzz monitoring, specifically unbranded social media conversation, can inform brand strategy across industries, with a specific focus on organics.

"When buying or eating organic food, most people are looking to start a healthier lifestyle and feel better physically and mentally."

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