Analyzing the Four Leading US Telecom Providers
A snapshot analysis of the customer support Twitter accounts of the four major US telecom brands
- How much are consumers talking on social? And how much are service providers talking?
- In what ways are these telecom companies using social media to communicate with consumers?
- What are consumers saying about these carriers?
- Does a shift in communications strategy on the provider's side have an effect on consumer sentiment?
- What is the value of social media listening for telecom brands?
"AT&T’s social media strategy shift was able to reshape not only the conversation that they were creating, but also the conversation that they were receiving."