Date: Thursday, May 18
Time: 9:30 AM ET / 2:30 PM BST
*Can't attend the webinar? Register anyway and we'll send you the recording.
Is it possible for the FMCG/CPG industry to capitalize on the growing ecommerce trend? While most other consumer-facing industries are experiencing rapid growth through ecommerce channels, only 1-2% of CPG/FMCG sales are made online.
We've partnered with Dr. Jillian Ney, UK's first Doctor of Social Media to discuss how FMCG/CPG brands can increase sales through ecommerce channels. In this webinar, Dr. Ney will showcase 5 customer behavior environments and how they can be applied to FMCG/CPG brands like Coke and Nutella and to other digital channels like CompareTheCoffin.com and Uber.
Dr. Jillian Ney will also discuss:
- Why featuring names on packaging was a success for Coca-Cola and Nutella
- Why customer journey analysis can help you identify modes of personalization for your brand
- How social data can identify the customer's unmet need and whitespace for your brand
About Dr. Jillian Ney
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what’s driving customer behaviour by applying people science to digital data.
Finding hacks in social tools and digital data is Dr Jillian’s speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations to add a layer of behavioural science in the analysis and interpretation of digital data – this additional layer of insight consistently provides superior marketing intelligence for her clients.
She believes that the next revolution is behavioural not technological and works with businesses and business leaders to navigate digital disruption by understanding the primary source of the disruption – behaviour.