Ad campaigns are like Saturday Night Live skits: most are forgotten in moments, a few cause a laugh or a moment of thought, and a select few resonate with people for a long time. For advertising campaigns, they can stand out because of great content, a happenstance viral moment, or even something negative like a scandal gone awry.
Listen to this on-demand webinar to learn what you can do to optimize campaigns, recover from scandals, and capitalize on viral marketing opportunities. Tim Brown, Marketing Insights Manager at Pacific, will also discuss:
- Why are some campaigns—or scandals—more memorable than others?
- How can a marketing team create a successful lasting campaign
- Best practices on mitigating the length of a scandal and minimizing permanent damage to the brand