When consumers walk the aisles of their local supermarket, how do they choose which items to put in their carts? Which brands earn their loyalty and which do they shun? What emerging trends are affecting their purchase decisions?
The answers to these questions can be found in social media data. More and more, modern CPG brands are turning to social media analytics to help them understand consumer opinions on everything including the most hated and loved ingredients, brand comparisons, emerging trends, and much more.
To understand how the CPG landscape is changing, we analyzed billions of consumer conversations about CPG brands, audiences, products and trends within these categories:
- Household cleaners