When it comes to brand analysis, organizations typically struggle with pain points such as tracking all brand mentions and identifying spikes in the conversation around their brand.
In this webinar recording, you’ll hear how Crimson Hexagon client and Fortune 100 company, Exelon, is using social media analytics and intelligence to:
- Uncover key drivers of conversation and topics influencing brand perception,
- Monitor fluctuations in brand health and identify potential crises,
- Make data-driven decisions and identify what’s working and not working in messaging and campaigns.
Join Jessica Balfour, Director of Marketing, Digital, and Social Content at Exelon, and Jane Zupan, Senior Director of Product Marketing to learn about the benefits of analyzing large scale consumer conversations to monitor changes in brand health and key drivers that influence perception.