Brands need to understand the forces that shape evolving consumer preferences. By analyzing consumer conversations from social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business.
Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group that can uncover powerful insights that can help marketers:
- Understand key shifts within an industry over time to capitalize on opportunities
- Identify motivations and behaviors that influence buying behavior
- Uncover granular insight into the consumer’s path to purchase