Transportation has reached a crossroads. With public transportation, driving, ridesharing, and bike and scooter sharing available as commuting options, consumers' choices have greatly expanded. Companies like Uber, Tesla, Lime, and Lyft are at the helm of the quickly changing transportation industry. Consumer preferences are driving these changes, and brand in the sector must keep up.
With so many options available, analyzing the bountiful consumer conversation can help brands understand:
- The dominant types of transportation
- What types of cars consumers want
- The rise of ridesharing and its uses
- The growing sharing economy for bikes and scooters
Download our report to discover consumers’ opinions about these emerging trends.