Netflix instead of the movie theater, Hulu over cable, mobile games before consoles — the media and entertainment industry is changing fast, and evolving consumer preferences are driving the changes.
But how can media brands keep up with, and anticipate, these changes? Social media conversations can reveal a lot about
consumers’ entertainment preferences. In this report, we analyzed online conversations to understand consumers’ media and entertainment choices, including:
Download our report to discover consumers’ opinions about these emerging trends.
- Why do consumers favor streaming services over cable?
- What genres of movie and TV shows and consumers watching?
- How are consumers playing video games?