Analyzing The Emmys

Using Social Data to Define an Emmys fan

Awards show audiences can be difficult to please. With such a variety of viewers, it's important to capitalize on the common areas of interest between viewers to make the show as interesting and "watchable" as possible. We decided to investigate what audiences were saying about the 2015 Primetime Emmy awards to provide insight into how to make this year's Emmy awards even better. In this analysis, you'll read:
  • Who makes up the Emmys audience?
  • What do they care about regarding the show?
  • What other interests do they have besides the show?
  • What are the interests of audiences who only care about certain genres of television?
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"Drama (72%) dominates the social conversation among Emmy Fans of the nominated shows in the three genres observed, followed by Comedy (21%) and Reality Competition (7%)."

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