Understanding the Role of Nutrition in Diabetes
How Social Analytics Can Be Used to Move from Trend to Insight
social media to understand how consumers discuss diabetes and the impact of nutritionist support. We investigated:
- The volume and sentiment of discussion
- Trends in topic discussion over time
- The nuances and variety in conversation, accounting for what exactly consumers were saying
- And audience interests and affinities
This investigation gave insights into profiles of engaged audiences beyond standard demographics. It revealed what is driving the diabetes and nutrition discussion and shed light on the biggest concerns of those discussing this topic.