Beats vs. Bose
What's the best way to drive brand loyalty?
The best social media analytics tools give insights on the competitive landscape, not just on your own brand.
We performed a comparative brand analysis to break down Beats' lifestyle marketing and Bose's product-focused marketing approaches, to determine what drives consumers to support each brand.
- What drives consumer purchase intent?
- How can social media analytics deliver consumer insights for marketing strategy?
- How do the topics of conversation differ around the two competitors and their respective products?