Using Social Analytics To Compare Europe's Largest Airlines

Who Owns The Skies?

The airlines industry has fast become one of the most competitive industries in the world. As home of some the worlds busiest airports, no where is this more apparent than in Europe. With the uncertainty of the European economic climate and increased competition from smaller budget carriers, it is more important than ever for airlines to connect with their customers and better understand their desires and expectations. When are people most likely to travel? What is most important to passengers when flying? What are the most sought after airplane amenities?


We answer these questions and more in our latest e-book: Who Owns The Skies?: Using Social Analytics To Compare Europe's Largest Airlines. Using Crimson Hexagon and social media analytics, we compare and contrast Europe's largest four airlines in order to gain a full understanding of the current climate of the European airline industry as seen from the perspective of the UK consumer. Topics covered in this report include:


  • Which of Europe's largest four airlines is most popular amongst travelers and why?
  • What kind of passengers fly each airline and when?
  • Which Amenities are most important to flyers, both in an airline and an airplane?
  • How do personas differ between Luxury and Budget airline passengers?
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“To stay on top of the game, it is not enough to simply monitor passenger volume, airlines need to know who their passengers are, as well as their preferences and concerns, often in real time.



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