It’s no secret that consumer preferences around media and entertainment are changing quickly. Traditional cable subscriptions are suffering while streaming services are thriving.
While the rise of streaming entertainment has obvious implications for cable and internet providers, it also has an enormous impact on almost every other element of the media landscape.
Social media analysis offers the best lens through which to track, measure, and interpret consumer entertainment trends. Download the report to see the data on:
- The shift away from traditional cable TV
- The switch to streaming services
- The rise of live streaming events