Black Friday Report | Social Insights on Holiday Shopping
Crimson Hexagon

The End of Black Friday?

What social data can tell us about the future of holiday shopping

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“While some are excited about the deals, others feel they simply aren't worth it, especially if the bargains require participating in the Black Friday madness. Others felt the discounts were no better than everyday sales.”

For nearly a century, Black Friday has marked the unofficial start to the holiday shopping season and the biggest sales day of the year.


But the rise of eCommerce and shifting consumer preferences are threatening Black Friday’s position as the year’s most important shopping event.


We analyzed millions of social posts between 2010 and 2015 to understand how changes to the retail industry are affecting Black Friday. In this report, we lay out our findings and answer important questions like:

  • How has sentiment around Black Friday changed since 2010?
  • What do consumers love and hate about Black Friday?
  • How has the rise of eCommerce affected the Black Friday conversation?
  • Who is the main audience for Black Friday promotions?
  • And more…
Download the report today to understand how changes in the retail industry have impacted the conversation around Black Friday and holiday shopping.

Download this Industry Report